Frank August Case Study 01 Mizunara 750ml
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Background:
August is a Japanese distiller who has been making craft whiskies for over 50 years. He is known for his single-malt whisky, the Mizunara 750ml. He is a pioneer in the craft whisky industry, and his unique use of aged oak barrels has earned him a reputation as a top-notch distiller.
Problem:
August’s primary challenge is finding a way to market his product on a large scale and reach a broader customer base. He has limited resources and has historically relied on word-of-mouth marketing to drive sales.
Goal:
The goal of the case study is to explore how August can maximize the sales of his Mizunara 750ml whisky, and ultimately increase his profits and reach more customers.
Solution:
August will need to pursue a multi-pronged approach to market his product more successfully. First, he should aim to boost his presence on social media networks, such as Facebook and Instagram, to reach a larger audience. Additionally, he should look into using influencers to help promote his whisky. He can also partner with local stores and restaurants to offer promotions and discounts on his whisky. Finally, he should target events and festivals to gain more brand exposure.
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