Torani Brand Amer 750 ml
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About this bottle
Torani Amer is a bittersweet aperitif liqueur made by R. Torre & Co. as an American-made substitute for the French Amer Picon, which can't be sold in the U.S. due to a banned botanical. Built on cinchona bark, gentian, and bitter orange peel, it's intensely bitter with dried citrus peel, cardamom, and clove running through the palate. Bottled at 39% ABV in a 750ml bottle, it's a workhorse bottle for the back bar rather than a casual sipper. It suits cocktail enthusiasts chasing a proper Sazerac riff or building out an amaro-forward bar.
How to drink Torani Amer
This one is built for the mixing glass, not a neat pour — use it as the Amer Picon stand-in in a Picon Punch or a Sazerac variation where its orange-and-bitter backbone can do its job alongside rye and a lemon twist.
Specs
78.0 proof
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Questions about this bottle
How should Torani Amer be served?
Straight up or on ice as a bitter aperitif, though most drinkers use it as a mixing ingredient rather than a solo pour.
What cocktails use Torani Amer?
It's the go-to substitute for Amer Picon in a Picon Punch or a Sazerac-style build, where its bitter orange and gentian character plays against rye whiskey and a lemon twist.
Why is Torani Amer a substitute rather than the real Amer Picon?
The original French Amer Picon contains a botanical that's banned for sale in the U.S., so Torani developed this cinchona-and-gentian-based version as a domestically available stand-in.
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