Bill Samuels Sr. reportedly burned the family recipe and started over, swapping rye for red winter wheat in 1953. He also stopped chasing proof and age as selling points and sold a shape instead — the squat bottle, the torn wax. That's the bottle that invented a category, and arguably invented bourbon branding as we know it.
Makers Mark Bourbon 750ml
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About this bottle
Maker's Mark is a wheated Kentucky straight bourbon from Loretto, Kentucky, made from a mash of 70% corn, 16% red winter wheat, and 14% malted barley — wheat standing in for the rye most bourbons use, for a softer, rounder profile. It's aged six to seven years in charred white oak barrels, hand-dipped in the brand's signature red wax after bottling. Expect caramel, vanilla, and light oak on the nose and palate, with a smooth, sweet finish and none of rye's characteristic spice. Bottled at 90 proof, it's a reliable, widely available bourbon that built the modern case for wheated whiskey, and a staple base for a Manhattan or Old Fashioned.
How to drink Maker's Mark
It's a classic Old Fashioned or Manhattan base, smooth enough that the wheat doesn't fight the vermouth or bitters. Neat or on the rocks works just as well for straightforward sipping.
Tasting notes
Specs
Bourbon90 proof · Mash bill: 70% corn, 16% red winter wheat, 14% malted barley · charred white oak · Loretto, Kentucky
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Questions about this bottle
What's the best way to serve Bourbon?
Serve it neat or on the rocks in a rocks glass; a splash of water or one large cube opens up the vanilla and caramel notes without diluting it too fast.
What cocktails work well with Bourbon?
It's excellent in an Old Fashioned or a Mint Julep — the wheated, red-winter-wheat mash keeps it soft enough not to fight back against sugar and mint.
What's the mash bill in Bourbon?
70% corn, 16% red winter wheat, and 14% malted barley — wheat instead of rye is what gives Maker's Mark its soft, sweet style.
What's distinctive about Maker's Mark bottles?
Every bottle is hand-dipped in red wax at the Loretto, Kentucky distillery, a practice co-founder Margie Samuels helped originate in the 1950s.
Price history
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