Casa Maestri

A family distillery in Tequila, Jalisco, and its house of brands

Bottles from the house of Casa Maestri on a hacienda bar: Taco Tuesday, Doña Celia, Reserva MFM Blanco, Reposado and Añejo, TUYO, MFM Small Batch and Agave Boom

One family distillery. Six house brands.

Plus hundreds of other brands it has created, all made in Tequila, Jalisco.

The house brands: Reserva MFM, Doña Celia, TUYO, Taco Tuesday, Agave Boom and MFM Small Batch.

Meet the brands

Celia and Michael Maestri in front of cooked agave piñas at the distillery

The Casa Maestri story

Casa Maestri's story starts with two distilling families. In 1951 Celia's family founded Licores Veracruz in Córdoba, Veracruz, and in 1965 the Maestri family founded Frank-Lin Distillers in San José, California.

In 2008 Celia V. Maestri and Michael Maestri left Houston for the town of Tequila and opened their own distillery, Destiladora del Valle de Tequila (NOM 1438), now Casa Maestri. Celia leads it as CEO, and the company says more than 90 percent of its team are women.

Today the distillery makes its own Reserva MFM tequilas and a family of brands, from TUYO's cristalinos and Doña Celia's figure bottles to Taco Tuesday's ceramic editions and Agave Boom's ready-to-drink margaritas.

It's also the tequila maker behind more than 300 other brands. Casa Maestri produces private-label tequila, and its team will set up a tasting to develop the recipe for a tequila of your own, made to your specifications. Schedule a call with Casa Maestri to create your own tequila ↗

Read the full story

Casa Maestri Blanco, Reposado and Añejo on a hacienda step at sunset

Casa Maestri Tequila

Reserva MFM tequilas, creams and Café

The Reserva MFM tequilas are Casa Maestri's own line, created as a tribute to Celia and Michael Maestri's journey. They're 100% blue Weber agave, double distilled in pot stills at the family distillery in Tequila (NOM 1438): the Blanco, Reposado and Añejo in red, blue and black bottles, and the Aniversario Extra Añejo in gold. The range also includes a Mezcal Espadín Joven made with agave from the mountains of Oaxaca, the Café coffee liqueur and two tequila creams.

At the 2025 WSWA Tasting Competition, the Blanco scored 98 points: Double Gold and Best of Show.

Founded
2008, Tequila, Jalisco
Distillery
NOM 1438
Agave
100% blue Weber
Top award
WSWA 2025 Double Gold, 98

Dessert in a bottle

Tequila creams.

Destiladora del Valle de Tequila

From the distillery.

A Casa Maestri team member inspecting a bottle in the barrel room The barrel roomTequila, Jalisco
Cooked agave piñas outside the brick ovens at Casa Maestri Cooked agaveBlue Weber piñas from the ovens
The Casa Maestri distillery front and agave garden in Tequila The distilleryNOM 1438
An aisle of barrels in the Casa Maestri barrel room Rested in oakReposado and Añejo
A bartender pouring tequila cocktails Made for cocktailsMargaritas, Palomas, Negronis
Rows of blue Weber agave in red soil in the Jalisco highlands at sunset Blue Weber agaveThe Jalisco highlands
Three hand-painted Doña Celia Catrina bottles with marigolds

Doña Celia

Tequila in hand-painted Catrina bottles

Doña Celia is 100% agave tequila from Casa Maestri's distillery in Tequila (NOM 1438), poured into hand-painted ceramic Catrina bottles inspired by José Guadalupe Posada's "La Calavera Catrina", the elegant skeleton of Mexico's Day of the Dead. Each expression has its own Catrina: Blanco, Reposado and Añejo, with the aged tequilas rested in American white oak.

The latest edition honors Frida Kahlo, the Escaramuzas and the Monarch butterfly. Each comes in 750, 375 and 100 ml, so there's a size for a shelf, a gift or a first taste.

Agave
100% agave
Strength
40% ABV
Bottle
Hand-painted ceramic Catrina
Sizes
750, 375 and 100 ml

Hand-painted Catrinas

Three Catrinas.

The four TUYO cristalinos, No. 1 to No. 4, each beside its white gift box on a bar

TUYO

Cristalino tequilas, No. 1 to No. 4

Casa Maestri presents TUYO, which means "yours": a line of cristalino tequilas numbered by age. Each one rests in 10-year-old bourbon barrels and is then refined into a clear cristalino: No. 1 Blanco (30 days), No. 2 Reposado (6 months), No. 3 Añejo (16 months) and No. 4 Extra Añejo (3 years). The agave is a blend from Jalisco's highlands and lowlands, and every square decanter wears a crystal pendant.

At the 2020 SIP Awards, the Extra Añejo won Platinum and the Añejo won Double Gold.

Style
Cristalino tequila
Barrels
10-year-old bourbon
Bottle
375 ml crystal decanter
Awards
SIP 2020 Platinum and Double Gold

The collection

Numbered by age.

Taco Tuesday Taco Edition on a turquoise table with a salt-rimmed shot, corn and salsas

Taco Tuesday

Tequila blanco in hand-painted ceramic

Taco Tuesday is 100% agave tequila blanco, distilled and bottled by Casa Maestri in the town of Tequila (NOM 1438), in handmade, hand-painted ceramic bottles shaped like four Mexican icons: the Taco, the Piñata, the Avocado and the Cactus. The tequila is the same in all four; the bottle is the keepsake.

It's made for the fun side of tequila: margaritas, cocktails or a neat pour, on a Tuesday or any other day.

Style
Tequila blanco, 100% agave
Strength
40% ABV
Bottle
750 ml hand-painted ceramic
Made by
Casa Maestri, NOM 1438

Four editions, one blanco

Pick your edition.

  • Taco

    The taco-night original

    $60.99

  • Piñata

    A hand-painted piñata burro

    $60.99

  • Avocado

    Who wants guacamole?

    $60.99

  • Cactus

    Sombrero and mustache included

    $60.99

Made in Tequila, Jalisco

Handmade. Hand-painted.

Taco Tuesday Cactus Edition by a turquoise pool with limes and a jigger PoolsideCactus Edition
A row of Taco Tuesday taco bottles on the production line HandmadeEvery bottle is ceramic
Hands holding a Taco Tuesday Piñata Edition bottle in the workshop Hand-paintedPiñata Edition
Rows of Taco Tuesday Cactus Edition bottles in sombreros Ready for the partyCactus Edition
Taco Tuesday Avocado Edition on a table with burritos Taco nightAvocado Edition
Friends raising Agave Boom margarita bottles in a garden

Agave Boom

Ready-to-drink margaritas

$18.99

Agave Boom Margaritas are ready to drink: shake, crack, sip. Casa Maestri makes them in Tequila, Jalisco, from 100% agave wine rather than tequila, at 13.9% ABV in 200 ml bottles. The brand is certified women-owned, kosher and gluten-free, with Celia Maestri as founder and CEO.

The Rainbow 8-Pack holds one of each flavor: Lime, Mango Chamoy, Strawberry, Watermelon, Cucumber Jalapeño, White Peach, Passion Fruit and Piña Coco.

Base
100% agave wine
Strength
13.9% ABV
Pack
8 x 200 ml, one of each flavor
Launched
2025

All 8 flavors

Pick up your flavor.

  • Agave Boom Watermelon margarita bottle

    Watermelon

    Cool · Juicy · Refreshing

  • Fan faveAgave Boom Mango Chamoy margarita bottle

    Mango Chamoy

    Sweet-spicy · Tangy

  • Agave Boom Strawberry margarita bottle

    Strawberry

    Lush · Berry · Smooth

  • Agave Boom Lime margarita bottle

    Lime

    Classic · Citrus · Pure

  • 🌶 SpicyAgave Boom Cucumber Jalapeño margarita bottle

    Cucumber Jalapeño

    Crisp · Spicy · Bold

  • Agave Boom White Peach margarita bottle

    White Peach

    Delicate · Floral · Soft

  • Agave Boom Passion Fruit margarita bottle

    Passion Fruit

    Exotic · Tart · Bright

  • Agave Boom Piña Coco margarita bottle

    Piña Coco

    Tropical · Creamy

Made for every moment

Anytime. Anywhere.

The Agave Boom mascot DJing for a crowd Party ModeUpgrade your pregame
Agave Boom bottles in a cooler full of ice at the beach Beach DayFill your cooler and enjoy
Drink boldly.Real agave wine · 8 flavors
Friends at a backyard barbecue with Agave Boom bottles BBQChill it · Crack it · Sip it
An Agave Boom Lime bottle in a flamingo float in a pool PoolsideInstant good times

Ready · Set · Boom

Fiesta ready.

  1. Shake. Crack. Sip.

    No prep, no mess, no bartender. Three steps between you and a perfectly balanced margarita, wherever the moment takes you.

  2. Ready to drink

    Pre-mixed with real agave wine and pure volcanic water. Pop a bottle anywhere: beach, rooftop, tailgate, your couch.

  3. 13.9% ABV

    Bold and balanced. Strong enough to bring the party, smooth enough to keep it going all night.

Shop now

Get your Boom.

Most popular

Agave Boom Margarita 8-Pack

$18.99

All 8 flavors in one pack: the easiest way to find your favorite and keep the fiesta going.

  • Strawberry · Mango Chamoy · Watermelon
  • White Peach · Passion Fruit · Cucumber Jalapeño
  • Lime · Piña Coco · 13.9% ABV
  • Gluten free and kosher certified

MFM Small Batch

Numbered small-batch tequila

MFM Small Batch is Casa Maestri's small-batch tequila, made from agave cooked in traditional stone ovens, which the brand says brings out cooked-agave and earthy notes. Each embossed bottle is numbered and carries the printed signatures of Michael F. Maestri and Celia V. Maestri.

There are two: the Plata, unaged, and the Reposado, both at 40% ABV.

Expressions
Plata and Reposado
Strength
40% ABV
Cooking
Traditional stone ovens
Bottle
Numbered, 750 ml
Good to know

Questions about the brand

Which brands are made by Casa Maestri?

Six house brands: Reserva MFM (Casa Maestri Tequila), Doña Celia, TUYO, Taco Tuesday, Agave Boom and MFM Small Batch, all made at the family distillery in Tequila, Jalisco (NOM 1438). Casa Maestri also makes tequila for hundreds of other brands.

Where is Casa Maestri made?

At the company's own distillery, Destiladora del Valle de Tequila, in the town of Tequila, Jalisco, under NOM 1438. The agave comes from its fields in San Julián, in the Jalisco highlands.

Who owns Casa Maestri?

The Maestri family. Celia V. Maestri and Michael Maestri founded the distillery in 2008, and Celia leads it as CEO.

Can Casa Maestri make a tequila for my brand?

Yes. Casa Maestri produces private-label tequila: its team arranges a tasting to develop the recipe for your own tequila, made to your specifications. Schedule a call with Casa Maestri.

What does NOM 1438 mean?

NOM is the registration number of the distillery that made a tequila, and it's printed on every bottle. NOM 1438 is Casa Maestri's distillery, which also makes tequila for other brands.

What is a cristalino tequila, like TUYO?

An aged tequila that's filtered back to clear. TUYO rests each expression in 10-year-old bourbon barrels, from 30 days (No. 1 Blanco) to 3 years (No. 4 Extra Añejo), then refines it into a cristalino. The number on the bottle tells you the age.

Is the Casa Maestri Dubai Chocolate cream a tequila?

No. It's a tequila cream liqueur, made with tequila and bottled at 15 percent alcohol, which is much lower than tequila itself.

Are Agave Boom margaritas made with tequila?

No. They're made by the same distillery but from agave wine, at 13.9 percent alcohol, so they're lighter than a margarita made with tequila.

Which Casa Maestri bottles make good gifts?

The Tasting Kit (Blanco, Reposado and Añejo in 375 ml) and the 3 x 100 ml Gift Box are made for giving. The Doña Celia Gift Set and Catrina bottles are a striking Día de Muertos gift, and the Extra Añejo Aniversario comes in a wooden presentation case. See all our gift guides.

How is my order shipped?

Every order is sold and shipped by LiquorVerse's licensed retail partner to 48 states + DC, at one flat rate for up to 12 bottles. An adult signature (21+) is required at delivery. Shipping details.

Where can I learn more about each brand?

On their own sites: Casa Maestri Tequila, Doña Celia, TUYO, Taco Tuesday, Agave Boom and the distillery itself at casamaestri.com. Our Casa Maestri story covers the family's history.