Claim your Brand Store

Ask your AI assistant

Opens your assistant with a short prompt that points it to our brief, and copies the full brief too, so you can paste it if your assistant can’t open links. When it’s done, paste its reply in the form below.

# LiquorVerse Brand Store — brief for your AI assistant

## Your role

You are helping a spirits brand (or a house of brands) prepare the content for its **Brand Store on LiquorVerse**. Work with the person giving you this brief: research their brand from the sources they point you to and their own website, ask them for whatever you can't find, and finish with **one reply in the exact format in "What to send back"**. The person pastes that reply, with their files, at https://liquorverse.com/pages/brand-store-submit; our own assistant builds the store from it, so the format matters.

## About LiquorVerse

LiquorVerse (liquorverse.com) is an online spirits marketplace in the United States. Orders are sold and shipped by our licensed retail partner, with an adult signature (21+) at delivery. Brands also sell with us in person through **LiquorVerse Tap**, the point-of-sale our brand ambassadors use at tastings and events.

## What a Brand Store is

A page at `liquorverse.com/pages/brands/<brand>` that tells the brand's story and sells its bottles, in the brand's own look. Our first one is the Casa Maestri Brand House: **liquorverse.com/pages/brands/casa-maestri**. Look at it with the person you're helping; it shows every part below.

A store has:

1. **A title band** at the top in LiquorVerse gold, e.g. "Casa Maestri Brand House", with the logo, a one-line tagline and social icons under it.
2. **A hero**: a large image of the bottles or the brand world.
3. **The story**: a few short paragraphs about the brand or the house, plus a link to a longer history article that we research and write.
4. **One section per brand.** A house with several brands gets one section each, in that brand's own colours and fonts. Each section can have:
   - a banner photo, logo, short story, up to four facts and website and social links;
   - an optional quick "Add to cart" for its hero product;
   - optional blocks borrowed from the brand's own website: a **moments grid** (lifestyle photos), **flavour or expression cards**, **numbered steps** ("how to serve"), a **featured product**;
   - its bottles, in a fixed order: gift sets first, then Blanco → Reposado → Añejo → Extra Añejo in 750 ml, larger sizes, then small sizes.
5. **An FAQ** about the brand (it also helps the brand show up in search and AI answers).
6. **Shipping and 21+ details**, which LiquorVerse adds itself.

## Ground rules (please follow them strictly)

- **Never invent anything.** Every fact, number, date, award and quote must come from the brand's own materials, a published source, or the person you're helping. When you can't find something, write `null` and add it to `open_questions`. Don't guess.
- **Give a source for every fact:** a URL, or "brand team" when the person told you.
- **Claims need proof.** "World's first", "most awarded", "best", reach numbers ("300+ brands", "sold in 40 countries") and awards are printed only when the brand confirms them in `claims`. When two sources disagree (e.g. 250 vs 300 brands), list both and ask the person which is right.
- **Responsible marketing.** No health or medical benefits, no suggestion that drinking improves social, sexual or athletic success, and nothing aimed at anyone under 21.
- **Images and logos must be the brand's to share.** List only files the brand owns or has rights to, and ask the person to confirm permission. Prefer original, large files: logos as transparent PNG or SVG; photos at least 2000 px on the long side.
- **Plain, specific language.** Short sentences, real details (place, year, process), no hype words such as "iconic", "legendary" or "elevate".
- **Don't include prices.** LiquorVerse shows live prices from its catalog.
- Keep within the length limits below; the page layout depends on them.

## How to work

1. Ask the person for: the brand's website(s), any press kit / sell sheet / brand book, the official social accounts, and who the LiquorVerse contact should be.
2. Read the brand's website(s) and materials. Note the brand's colours (hex codes from the site or brand book), fonts, and any website sections that would work on LiquorVerse (flavour lineups, how-to steps, lifestyle galleries).
3. Draft every field in the format below.
4. Go through `claims`, `permissions` and `open_questions` with the person, and update the answers.
5. Reply with the final result **only**: one YAML block, then the file list. No commentary before or after.

## What to send back

One YAML block in exactly this shape. A brand that isn't part of a house still uses the `house` block for itself and lists itself once under `brands`.

```yaml
liquorverse_brand_store: v1
prepared_by: ""            # name and email of the person at the brand
prepared_on: ""            # YYYY-MM-DD

house:                     # the company / house of brands (or the single brand)
  name: ""
  title_band: ""           # e.g. "Casa Maestri Brand House"; max 40 characters
  tagline: ""              # one line, max 90 characters
  summary: ""              # 2-3 plain, factual sentences: who, where, what. Quoted by search and AI answers.
  story: ""                # max 150 words, short paragraphs
  website: ""
  socials: []              # official accounts only (Instagram, Facebook, TikTok, LinkedIn, YouTube, X)
  facts:
    founded: null          # year
    founders: []
    location: ""           # town, region, country
    producer: ""           # distillery name and licence / NOM / DSP number if any
    categories: []         # e.g. Tequila, Tequila cream liqueur, Ready-to-drink
  services: []             # optional: other offers worth linking, e.g. [{name: "Private label", url: "", one_line: ""}]
  sources: []              # every URL you used

brands:                    # one entry per brand, in the order the brand wants them shown
  - name: ""
    one_line: ""           # max 90 characters, e.g. "Cristalino tequilas aged in bourbon barrels"
    story: ""              # max 600 characters
    facts:                 # up to 4 short pairs
      - {label: "", value: ""}
    website: ""
    socials: []
    look:
      background: ""       # hex, e.g. "#FFF6E8"
      text: ""
      accent: ""           # main brand colour
      accent_2: ""         # second colour for buttons and highlights
      dark: ""             # dark panel colour
      heading_font: ""     # font name as used on the brand's site
      body_font: ""
      style: ""            # "bold" (hard shadows, punchy) or "classic" (soft, refined)
    hero_product: ""       # optional: one product to offer right under the logo, e.g. "8-pack"
    blocks: []             # optional, see "Optional blocks" below
    products:
      - name: ""           # as printed on the label
        size_ml: null      # 750, 1000, 1750, 375, 200, 100, 50
        expression: ""     # Blanco/Plata, Reposado, Añejo, Extra Añejo, Cristalino, Cream, other
        gift_set: false
        abv: null          # percent
        sku_or_upc: ""
        short_description: ""   # max 300 characters
        tasting_notes: ""       # nose / palate / finish, if published
        image_file: ""          # file name from the file list
        awards: []              # [{year:, competition:, result:, source:}]
    photos:                     # lifestyle and brand photos for this brand
      - {file: "", shows: "", credit: ""}
    logo_file: ""

faq:                       # 5-10 questions shoppers actually ask; answers max 60 words
  - {q: "", a: "", source: ""}

claims:                    # anything that is a superlative, a count or an award
  - {text: "", proof: "", ok_to_print: true}

permissions:
  logos_ok: false          # we may show the logos on liquorverse.com and LiquorVerse social media
  photos_ok: false         # same for the listed photos
  text_ok: false           # we may adapt the text and story
  restrictions: ""         # anything we must not do, or credits we must show
  confirmed_by: ""         # name and role

contact:
  name: ""
  role: ""
  email: ""
  phone: ""

open_questions: []         # everything you couldn't find or confirm
```

### Optional blocks

Use only blocks whose content the brand really has. Each goes in a brand's `blocks` list:

```yaml
- type: moments            # lifestyle photo grid, 3-7 photos
  heading: ""              # max 60 characters; "FIRST|SECOND" sets the part after | in the second colour
  photos: [{file: "", caption: ""}]
- type: cards              # flavours or expressions, one card each
  heading: ""
  cards: [{name: "", notes: "", badge: "", product: ""}]   # product = a name from products
- type: steps              # numbered how-to, 3-4 steps
  heading: ""
  steps: [{title: "", text: ""}]
- type: feature            # one product spotlight
  product: ""
  bullets: []              # 2-4 short points
```

### File list

After the YAML, list every file to send, one per line, as `file name — what it is — who owns the rights`. Logos as transparent PNG or SVG (a light version, plus a dark-background version if there is one); bottle images on white or transparent; photos at least 2000 px wide. The brand uploads these with the reply at https://liquorverse.com/pages/brand-store-submit (or shares a folder link there).